Обзор изменений в системе пользовательских обзоров в Steam - блог
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Overview of innovations in the user review system on Steam
In this article, we will take a closer look at the causes and essence of these changes, as well as their possible consequences. In addition, we will analyze these innovations in the context of previous platform updates.
What problems does Valve want to solve?
The problem of bots and cheating reviewsOne of the key problems faced by the Steam review system was the manipulation of game ratings. Dishonest developers and publishers used various strategies to artificially increase the ratings of their products or, conversely, to harm competitors. Here are some of these methods:
1. Using bots to create positive reviews en masse.
2. The organization of "reviewbombing" - coordinated attacks aimed at reducing the rating of the game.
3. The creation of many fictitious accounts to manipulate statistics.
4. Offering rewards to users for positive reviews.
The need for better information
In addition to combating overt abuse, Valve is also actively working to improve the overall quality and information content of reviews. Many users expressed dissatisfaction with the abundance of "useless" reviews that did not contain specific information about the game. Reviews consisting of only one word or a smiley face filled the system and made it difficult to find truly meaningful opinions.
What are the changes?
Automatic filtering of "useless" reviews
Valve is launching a sophisticated machine learning system that will identify and hide reviews that do not represent significant information value. This system will take into account the following parameters:
* Review length: Reviews consisting of one or two words will be automatically marked as potentially useless.
* Content: Reviews containing only emojis, repetitive phrases, or comments unrelated to the game will be subject to additional review.
* Context: The system will take into account the general context of the review, including the time spent by the user in the game and his previous activity on the platform.
It is worth noting that such reviews will not be completely deleted, but only hidden from the main list, remaining available for viewing at will.
Enhanced measures against rating fraud
Valve introduces a number of new tools aimed at countering manipulation of ratings:
* Improved detection algorithms: New technologies will be able to detect abnormal activity and coordinated attacks on game ratings.
* Temporary blocking: Accounts suspected of unfair behavior will be temporarily prevented from leaving reviews.
* Strict requirements: Stricter account requirements have been set for the ability to leave reviews, including the minimum time spent in the game.
Conclusion
The changes to Steam's user review system are Valve's bold attempt to improve one of the platform's core features. These innovations underline the company's commitment to create a more fair, informative and useful environment for all participants in the gaming industry.
The success of the changes will depend on many factors: the key aspects will be the accuracy of the algorithms, the reaction of the community and the ability of the system to adapt to new challenges.
If the implementation is successful, it can significantly improve the quality of information available to players and contribute to the formation of a healthier and more productive ecosystem on the platform.